Co-founding and directing the visual evolution of the UK's leading premium English sparkling wine brand from inception to global footprint. This project represents a complete, end-to-end masterclass in luxury brand stewardship, demanding a seamless blend of striking contemporary art direction and strict technical execution across physical and digital touchpoints.

Craft Highlights

• Tactile Packaging Execution: Designed award-winning, premium aluminum can layout systems and structured brand assets, navigating the complex technicalities of printing on substrate metals with precise color-matching and finish control.

• Immersive Spatial Activations: Translated the brand world into high-profile physical builds and multi-channel campaigns for elite partners including Wimbledon, British Airways, and Covent Garden, managing scale, typography, and environmental graphics.

• Comprehensive Brand Systems: Developed and maintained robust brand guidelines to ensure absolute visual consistency across international markets, digital UI, editorial print, and merchant marketing collateral.