SportsAid & SportsAid Sports Ball
Project
Art Direction & Comms Design
Involvement
Art Director
Design Lead
Artworker
Created at:
Founded | London
SportsAid is the charity for sports people, helping the next generation of British sportsmen and women to succeed.
By offering a financial boost as well as recognition and encouragement, SportsAid helps young talented athletes continue their journey in performance sport. It can be the difference between them succeeding and losing sight of their sporting dream.
I designed the visual style for a new brand platform (created by a strategist at Founded, London) for this Sports charity that supports elite, young athletes. I was also involved in the art direction of the shoot.
The style demonstrates just how dedicated and committed these young athletes are at achieving their dreams. They will go to any lengths to get to where they want to be. The intense photography style is backed up by the black and gold colour, giving an elite and professional feel.
The work was used at the annual SportsAid, Sports Ball - a fundraiser to help support the next generation of athletes.
Art Direction
This shoot was all about the athlete more than the context. We focused on the effort and passion the younger generation of up and coming athletes have for their sports. The dedication and commitment they show every time they train.
We photographed ever so slightly below the athletes to give an air of confidence without looking too aggressive.
Hinting at the athlete’s training environment we shot dark and moody while highlighting the athlete, capturing the moment they have just finished putting their all into training.
