Volition is a multi-national company developing simple, easy to use blood-based cancer tests to accurately diagnose a range of cancers.

I had to create two identities. The first for Volition and the second for the revolutionary blood test Nu.Q. Both have a gentle, non intrusive feel to them and represent the main narrative of the brand - Blood.

The colour palette remained minimal and clinical while the visual language uses elements of both logos to create impactful graphic devices.