I was asked to create an identity for Blonde films, a film and editing company based in North London. The name (chosen by the founders) is simply from their long blonde hair at the time. They pride themselves on taking a different approach to the rest of the industry.

So, I played on the blonde vs brunette narrative of ‘opposites’. Instead of ‘Blonde’ being blonde I gave them a rich brown colour to go against the grain. It is contemporary, edgy, and the opposite of blonde. The choppy nature of font hints at ‘editing’ while the subtle red dot represents a record button.